Facebook is preparing to roll out a new feature on Pages and popular Profiles that will help increase interactions with fans and readers: Replies. Up to now, visitors could comment on a post but others, including the Page owners themselves, would not be able to respond directly to them in cases of multiple people commenting on a post. Facebook has been running tests of the new feature since November last year; now a source tells us it will be rolling out the feature more formally as an opt-in on Monday, March 25, before turning it on for everyone in July.
Update: Facebook has now confirmed this story and rollout plans. «We think this update will allow for easier management of conversations around posts, which is a better experience for people interacting with Pages and public figure profiles,» a spokesperson said. (original story continues below)
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